Making AI work for you.

White Pebbles Consulting helps small and medium-sized businesses adopt AI and data-driven strategies with confidence.

We provide step-by-step guidance to make AI practical, accessible, and impactful.

Our Services

AI Training

We offer tailored training for both business leaders and teams, designed to build AI literacy and confidence across your organisation.

For leadership, we focus on AI strategy, risks, opportunities, and responsible use—giving you the insight needed to guide your business through digital transformation.

For employees, we deliver hands-on, practical workshops on tools like ChatGPT and Microsoft Copilot, helping teams use AI in their everyday work to save time, improve productivity, and spark innovation.

Whether you're new to AI or looking to go further, our sessions are engaging, jargon-free, and built around your real business context.

AI Strategy & Roadmap

Success with AI starts with a plan.

We work with you to develop a clear, step-by-step roadmap that aligns AI opportunities with your business goals, workflows, and budget.

This includes prioritising use cases, building an AI adoption plan, and identifying the tools and skills needed to move forward.

We also help you assess your data readiness—highlighting any gaps in data quality, structure, or governance that need to be addressed before implementation.

Whether you're exploring AI for the first time or aiming to scale existing efforts, our strategy work gives you the clarity and confidence to move ahead.

AI Pilots & Prototyping

Before committing to a full-scale AI solution, it’s smart to start small.

We help you design and run focused AI pilots that solve a specific problem or automate a task—so you can see the value, learn fast, and adjust.

Whether it’s a chatbot that handles customer questions, an AI assistant that drafts responses or emails, or a predictive model to anticipate demand, our pilots are practical, relevant, and tailored to your business.

We manage everything from setup to results review, ensuring you get insightful, low-risk experience with AI in action.

Data Insights & Analytics

You likely have more data than you think—what’s missing is how to make sense of it.

We help you extract insights from your existing data, build easy-to-use dashboards, and uncover trends that support smarter, faster business decisions.

This might include customer behaviour analysis, sales trend tracking, or identifying inefficiencies in your operations.

Whether you're just starting with spreadsheets or already have reporting tools in place, we help you build the data foundation needed to support AI, improve forecasting, and boost performance.

AI Implementation

Once you’re ready to go beyond pilots, we support the end-to-end implementation of tailored AI solutions.

That includes everything from designing automation workflows, deploying tools like Copilot or chatbots, to integrating AI with your existing systems.

We focus on solutions that are practical, sustainable, and scalable, so you get long-term value without unnecessary complexity.

Every implementation is designed around your business processes, team skills, and operational reality—ensuring a smooth and successful adoption.

Ongoing AI Support

AI isn’t a one-time project—it evolves as your business does.

Our support services ensure your AI tools stay relevant, useful, and well-maintained.

We offer regular performance check-ins, model updates, new use case development, and troubleshooting, so you’re never left to figure it out alone.

Whether you need a trusted partner on call or a retained expert for continuous optimisation, we help you get the most out of your AI investments, month after month.

Who We Are

White Pebbles Consulting was founded by Sofia Simaria, a seasoned data and AI leader with over 20 years of experience across global SaaS firms, Big Four consulting, and academia.

She’s known for combining technical depth with a passion for education, making complex concepts easy to grasp for non-technical audiences. With a strong focus on clear communication and customer needs, Sofia brings both strategic insight and practical delivery to every engagement.

Sofia's vision for White Pebbles is simple: to make AI accessible, practical and impactful for SMEs.

Contact Us

Send us an email with your query to: sofia@whitepebblesconsulting.com